mukoma
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40

What are the main benefits of good customer service?

The potential benefits to a business from providing a consistently high level of customer service include:

• Increased sales - more likely to try out other products/services too
• Customer loyalty - more likely to be a source of repeat business and to recommend the business to friends and family
• Enhanced public image - helps build a brand and provides protection if there is a slip-up in customer service
• More effective workforce - satisfied customers help create a positive working environment

It should be evident from the points made above that the benefits of good customer service are interrelated, i.e.

• Satisfied customers will lead to more sales from their own repeat business and from the new customers generated by their recommendations
• A positive public image will generate more sales by attracting new customers
• Staff who deliver good customer service receive their customers’ appreciation and are further motivated to offer good customer service and so on
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